Our Selling process starts with you.
We call it our Listing Launch process, and it’s unique to The Burhop Group. It’s designed to maximize value and exposure for your home while providing dedicated, personal attention that takes into consideration your unique situation and goals. We offer sophisticated, distinctive, and creative marketing; a proven staging and home-preparation process with connections to trusted vendors; optimal listing visibility; and a custom home pricing strategy with diligent follow up to ensure you feel comfortable and informed throughout the process. Here’s how it works:
Step One:
Home
Assessment
We’ll meet in person (or virtually in some cases) to conduct an initial in-home appointment to get to know you and your goals, listen to your questions, and gather basic information about your home and its features, characteristics, and condition.
Step Two:
Home Value
Analysis
After gathering information we will search a database of homes in your area. We will look for homes most comparable to yours and report back to you an estimate of potential value. We can help assess the impact of completing any pre-sale projects compared to the value of the home if you do nothing and sell it “as-is.”
Step Three:
Pre-Sale
Home Projects
We can offer suggestions about projects you may want to consider in order to gain additional value. If you decide to move forward with some recommended projects, we will work with you to source trusted contractors and understand the timeline for completion.
Step Four:
Staging &
Photography
Preparing your home for professional photography and showings to the public is called staging. The staging process can vary from packing up extra personal items to rearranging your furniture in optimal ways. We are certified staging experts and include “hands-on” time in your home as part of our custom service. Before showings begin we can also connect you with handymen, landscapers, and clutter reduction specialists to help your home look its best.
Step Five:
Listing &
Showing the
Home
We will work with you on a plan that makes you comfortable and allows adequate access to potential buyers. We have a sophisticated and secure showing system that provides reporting of appointment details and allows for feedback after each visit. Our cutting edge tools and technology will maximize your home’s exposure to attract more buyers.
Step Six:
Negotiating
the Terms
As Certified Negotiation Experts, we know how to ask the right questions and obtain information that will help ensure a successful negotiation. We vet the qualifications of potential buyers and make sure to discuss all the terms that are meaningful to you.
Step Seven:
Contract Management
We make sure that every detail is attended to. After terms are negotiated, we manage the contract deadlines and contingencies to ensure we get you to the closing table. The process from contract to closing typically runs 45-60 days and we have systems in place to oversee and communicate all the major milestones including home inspection, attorneys review of the contract, the appraisal, and final loan approvals.
Step Eight:
Final Packing
& Moving
At this point you may have done a good amount of packing in order to prepare the home for sale. The final packing is typically done after the buyer completes their home inspection and meets other contract contingencies. We have packing and moving resources to help as needed—including downsizing experts, senior moving specialists, estate sale planners, and even storage facilities.
